![]() ![]() Lifetime guarantees for luxury goods is a common practice today, but in 1935, it was a revolutionary idea. It was also at this time that the nib of each pen was embossed with the number “4810”, which stands for 4810 meters, the height of the Montblanc mountain. Small leather accessories soon joined the lineup of quality pens. Cars were fitted with oversized fountain pens and planes were commissioned for advertising opportunities. ![]() It was maverick advertising concepts that caught the public’s attention. It was a pair of pen designs that made Montblanc a global name: the Meisterstuck, launched in 1924 and the 1949 Montblanc fountain pen. It appeared on packaging for the first time in 1913. This was emphasized by the company’s emblem of a rounded white star meant to represent a snow-capped peak. The name symbolized the brand’s high quality and excellent craftsmanship. A year later, the name Montblanc was trademarked, a nod to Europe’s highest mountain. Legend has it that the name “Montblanc” emerged during a high-stakes card game in 1909. The mantra of the company from day one was “manufacturers of high-class gold and fountain pens” and was originally named “Simplo Filler Pen Co” referring to its simplistic pen design. ![]() Reaction was so enthusiastic, the firm was quickly purchased by a trio of men: Wilhelm Dziambor, Christian Lausen and Claus Johannes Voss who quickly made Montblanc a worldwide name. What was revolutionary was the built-in inkwell that made using the beautifully crafted pens. The company was founded in 1906 when a designer from Berlin named August Eberstein teamed up with Hamburg banker, Alfred Nehemais to develop a range of simple-to-use fountain pens. It’s almost like an insider club that is spread by word-of-mouth in elite circles. Swiss brands are quietly crafted for those who know and appreciate the very best. You won’t find flashy logos, in-your-face advertising or bragging billboards. In the world of high fashion, Switzerland is known for its understated luxury. From priceless timepieces to luxury pens to premium ski resorts, quality and attention-to-detail are hallmarks of the country’s products. Switzerland has always been renowned for its craftsmanship. ![]()
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